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Monday, January 14, 2013

Quote - Measure the Right Things


Two men formed a partnership. They built a small shed beside a busy road. They obtained a truck and drove it to a farmer’s field, where they purchased a truckload of melons for a dollar a melon. They drove the loaded truck to their shed by the road, where they sold their melons for a dollar a melon. They drove back to the farmer’s field and bought another truckload of melons for a dollar a melon. Transporting them to the roadside, they again sold them for a dollar a melon. As they drove back toward the farmer’s field to get another load, one partner said to the other, “We’re not making much money on this business, are we?” “No, we’re not,” his partner replied. “Do you think we need a bigger truck?”

We don’t need a bigger truckload of information, either. Like the two partners in my story, our biggest need is a clearer focus on how we should value and use what we already have.

Dallin H. Oaks
Focus and Priorities

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